In its press release today, the RAC welcomes the news that 229 fewer people died on UK roads in 2007 than 06. It thinks safety campaigns have helped. 72 fewer young drivers died, but made up 42% of driver deaths. 33% of accidents were caused by inattention; 16% by drink driving. The RAC warns against (though doesn’t attribute any deaths to) mobile phone use. It says there is no room for complacency, and accident rates "can only be tackled by consistent, high-profile enforcement of the law by expert traffic police".
Not a word about rethinking the rules of the road that make roads lethal in the first place.