Carping about parking

On the back of a Brighton bus was this from a 2006 RAC report: 28% of motorists drive an extra 20 minutes in search of parking. Presumably it’s intended as an argument for going by bus. Or is it a case for making parking easier? Not everyone can suddenly start going by bus. A bus can’t do door-to-door or enable multiple trips with equipment. If parking were less restricted, there would be an immediate drop in fuel use and emissions from 10m motorists x 365 days a year. Or is it better to continue punishing the people and the planet?