Wednesday, 13 August 2008

Nudge theory

Below is another piece about "nudge" theory. It also applies to traffic and the public realm, and supports the idea that coercion and control are less effective than freedom of choice and well- designed streets which encourage rather than try to dictate positive behaviour.
http://www.ft.com/cms/s/0/a050b970-68cf-11dd-a4e5-0000779fd18c.html

2 comments:

Natural said...

interesting article and theory. it would be nice if that were the case, the nudge theory for traffic, but when the lights go out in my town, it's crazy. people don't know how to act...it's never your turn...always me first until a cop comes and tries to direct traffic and it's no better. human emotions. give me the lights. :) they don't discriminate.

Natural said...
This comment has been removed by the author.